Are you using a link shortener yet for your website links and affiliate links? In any other case, you should be! And it’s easy to do.
You may choose to utilize a web-based link shortener like TinyURL, Bit.ly or ShortURL. Or, you can install the GoCodes plugin for WordPress or a free script like Shorty on your own domain and remain in control of your affiliate links. Using your own domain as the base for your short links lets you build links to your site, build your brand, and be in control of where the links are pointing to.
There are actually three important reasons I suggest bloggers and online owners shorten their links.
They make it easier to share on social networks.
Especially on Twitter, in which you only have 140 characters to discuss your thoughts, every character counts! A long URL can take up half of your space if you aren’t careful. By shortening the link you give yourself more room to “talk” and also make it easier for others to retweet your tweet and share it with their followers.
Facebook, LinkedIn, and other social networks also have limits on how many characters long each of your status updates can be. Do not waste your space with long URLs.
They enable you to protect your affiliate links and update as needed.
If you promote affiliate products, you want to protect your affiliate links so that you get credit for the sales you refer to a product or service.
With a regular affiliate link, you could have something like somedomain ? yourcodehere that is easy for somebody to just go direct to the domain. Worse however, unscrupulous marketers may grab your tweet or status update from a social network and share it – but with their code in place of yours! Using a shortened link prevents someone from conveniently eliminating your affiliate code. Bear in mind, they can still switch out the link completely, but why make it easy for them?
Another circumstance that shortened links you can control are good for is in case you are promoting affiliate products as well as your recommendation changes. Should you have a link of yourdomain / bestwebhost and today you’re promoting SuperHost123, you can use your shortened link to point there. If SuperHost123 goes out of business or you locate a better option at BestHost789 you can easily change your link to point to your new recommendation–and the same short link still works.
You may track your links to find out what is getting clicked.
Using some link shorteners gives you a simple way to track how many clicks your links are getting. With HootSuite’s link shortner, if you choose ow.ly to shorten link with, you can simply access statistics on how many times your link was clicked and when. Using the GoCodes plugin for WordPress also allows you to see how many times your links are already clicked.