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Are you using a link shortener yet for your site links and affiliate links? If not, you should be! And it is easy to do.
You can decide to make use of a web-based link shortener like TinyURL, Bit.ly or ShortURL. Or, you can install the GoCodes plugin for WordPress or perhaps a free script like Shorty on your own domain and stay in control of your affiliate links. Using your own domain as the base for your short links lets you build links to your web site, build your brand, and be in control of where the links are pointing to.
You will find three important reasons I suggest bloggers and online owners shorten their links.
They make it simpler to share on social networks.
Especially on Twitter, where you only have 140 characters to express your thoughts, every character counts! A long URL can take up half of your space in case you aren’t careful. By shortening the link you give yourself more room to “talk” and also make it easier for others to retweet your tweet and share it with their followers.
Facebook, LinkedIn, and other social networks also have limits on how many characters long each of your status updates can be. Don’t waste your space with long URLs.
They make it possible for you to protect your affiliate links and update as needed.
If you promote affiliate products, you want to protect your affiliate links to ensure that you get credit for the sales you refer to a services or products.
With a regular affiliate link, you could have something like somedomain ? yourcodehere that’s easy for somebody to just go direct to the domain. Worse nevertheless, unscrupulous marketers may grab your tweet or status update from a social network and share it – but with their code in place of yours! Using a shortened link prevents someone from conveniently eliminating your affiliate code. Of course, also they can still switch out the link completely, but why make it easy for them?
Another circumstance that shortened links you may control are good for is for anyone who is promoting affiliate products and your recommendation changes. Should you have a link of yourdomain / bestwebhost and today you are promoting SuperHost123, you may use your shortened link to point there. If SuperHost123 goes out of business or you find a better option at BestHost789 you can simply change your link to point to your new recommendation–and the exact same short link still works.
You can track your links to determine what is getting clicked.
Using some link shorteners provides you with an easy way to track how many clicks your links are getting. With HootSuite’s link shortner, if you choose ow.ly to shorten with, you can simply access statistics on how many times your link was clicked and when. Using the GoCodes plugin for WordPress also enables you to see how often times your links have been clicked.