One of the most useful tools to come along recently for online marketers is URL shorteners.
You can find sites where you can paste a long, ugly URL in to a form, and the site will give you a much shorter URL to use in your emails, newsletters and promotions.
There’s also scripts that you may install on your server, that enable you to generate your own shortened urls, which is what I prefer, as a result of the good control it gives you.
In-case you are not using the tiny urls, you are probably losing a whole lot of sales and traffic. The advantages of using shortened urls typically include:
They make it possible for you to conserve space when posting to micro- blogging platforms such as Twitter, where each of your posts is limited by a mere 140 characters.
They look more professional than long, unwieldy affiliate urls (especially whenever they have your own domain name in them). Longer urls can wrap to 2 lines within your emails, forcing many readers to copy and paste the pieces of the link before they can visit a recommended page. Many will not jump however that hoop!
They enable you to log in to a control panel and change where a particular link sends traffic without you having to track down all of the places the place you have placed that link and manually swapping them out. This comes in handy if you’re promoting a particular product, and because of what ever reason, you choose to promote a different product within shorten the link same category.
Additionally there are occasions when affiliate programs change the software that power things, forcing you to change your affiliate links for a given product. If you use the proper URL shortener, you would merely need to log in to your control panel, click an edit button, change the destination link, and all of your links scattered across cyberspace now STILL point to in which you want them to.
This really is necessary for ebooks, because once an eBook is within your customers’ hands you can not update those links in the majority of cases. Only ebooks that connect to the net each time that they may be read (which most of MY customer don’t like) allow you to change links within the eBook after it’s distributed.
There are actually literally lots of third-party link shortening services. I have used several of them and they work great except that they control YOUR links. Should they get any complaints, or simply decide to change their business model, they could kill off all of your links instantly.
Premium, independent party URL shortening services also hold you hostage. They charge you a monthly fee for extras, or for the capability to have more than a handful of urls on their own platform. Some charge you extra if you generate more than a couple of thousand clicks – they penalize you for being successful.
If you stop paying of such premium services, they often shut off all of your links INSTANTLY. As soon as you have all those links floating around cyberspace (in ebooks, articles, ads, press releases, ezine editorials, etc.) you do not want to just kill them off, so you are STUCK often paying hefty fees, month after month.