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Lots of people enjoy sports, and sports fans often enjoy placing wagers on the outcomes of sports events. Most casual sports bettors lose money over time, creating a bad name for the sports betting industry. But what if we could “even the playing field?”
If we transform sports betting in to a more business-like and professional endeavor, there’s a higher likelihood that we might make the situation for sports betting as being an investment.
The Sports Marketplace as being an Asset Class
How can we make the jump from gambling to investing? Working with a team of analysts, economists, and Wall Street professionals – we often toss the phrase “sports investing” around. But what makes something an “asset class?”
An asset class is often described as being an investment with a marketplace – which has an inherent return. The sports betting world clearly has a marketplace – but what about a source of returns?
For instance, investors earn interest on bonds in exchange for lending money. Stockholders earn long-term returns by owning a portion of a business. Some economists claim that “sports investors” have a built-in inherent return within the type of “risk transfer.” That’s, sports investors can earn returns by helping provide liquidity and transferring risk amongst other sports marketplace participants (for example the betting public and sportsbooks).
Sports Investing Indicators
We will take this investing analogy a step further by studying the sports betting “marketplace.” Just like more traditional assets for example stocks and bonds are based upon price, dividend yield, and rates of interest – the sports marketplace “price” is according to point spreads or money line odds. These lines and odds change over time, the same as stock prices rise and fall.
To further our goal of making sports gambling a far more business-like endeavor, and to study the sports marketplace further, we collect several additional indicators. In particular, we collect public “betting percentages” to study “money flows” and sports marketplace activity. Furthermore, just as the financial headlines shout, “Stocks rally on heavy volume,” we also track the volume of betting activity within the sports gambling market.
Sports Marketplace Participants
Earlier, we discussed “risk transfer” as well as the sports marketplace participants. Within the sports betting world, the sportsbooks serve a similar purpose as the investing world’s brokers and market-makers. They additionally sometimes act in manner much like institutional investors.
In the investing world, the general public is called the “small investor.” Similarly, learn soccer the public often makes small bets within the sports marketplace. The small bettor often bets with their heart, roots for their favorite teams, and it has certain tendencies that may be exploited by other market participants.
“Sports investors” are participants who take on a similar role as a market-maker or institutional investor. Sports investors work with a business-like approach to make the most of sports betting. In effect, they take on a risk transfer role and are able to capture the inherent returns of the sports betting industry.
Contrarian Methods
How can we capture the inherent returns of the sports market? One method is to work with a contrarian approach and bet against the general public to capture value. This is one reason why we collect and study “betting percentages” from several major online sports books. Studying this data allows us to feel the pulse of the market action – and carve out the performance of the “general public.”
This, combined with point spread movement, and also the “volume” of betting activity can give us an concept of what various participants are doing. Our research shows that the public, or “small bettors” – typically underperform in the sports betting industry. This, sequentially, allows us to systematically capture value by utilizing sports investing methods. Our goal is to apply a systematic and academic approach to the sports betting industry.