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A URL shortener, for obvious reasons, shortens your URL so that it’s going to fit into your advertising mediums.
We’ve all seen hugely long URLs in e-mails, on blog posts, as well as in advertising. Think
Amazon on this one. Usually whenever a link like that’s copied, it breaks apart, a space mistakenly gets inserted and the link will not work. Shortening a URL will avoid this problem, make it easier for you buyers to copy & paste the link, and get to your website or offer considerably quicker as well as more reliably.
It also has the ability to look just a bit better if you have got an advertisement going out, and also your link is short as well as to the point. Long URL links are off-putting to lots of individuals and generally very obvious it’s an affiliate site. And yes, Amazon is an affiliate site.
URL shortener sites often offer tracking abilities, which will mean a lot of information about how well your link is doing.
Unless you are well-versed in the best way to track your links, track your traffic, understand how to read and understand Google Analytics; for anybody who is new, choosing a link shortener will provide you with a lot of information about where your traffic is coming from, how many clicks your link has received, and what people are doing on your site. Check out some of the links above to see which sites offer tracking services as part of their main service. You can find a fair number that will be totally free.
If you are in affiliate marketing, using a URL shortener can give you a bit of an advantage to advertise your opportunity.
You will find several benefits here for using a link shortener. Foremost, many affiliate marketers who are just getting started are trying to use their affiliate links for their program. These links, again, can be quite long and arduous to keep intact.
Second, in advertising, it is critical to not be a sheep. In the event that you are promoting an affiliate product or program, and also a couple thousand other people will also be promoting it using the business’s affiliate links… well, you’re not going to get a whole lot of interest because the public has been over exposed to the marketing. They might even are already turned off by some one else’s marketing methods… so once they see Company XYZ in an affiliate link, it is an immediate click away or delete.
Advertising is just that — A-D-V-E-R-T-I-S-I-N-G. You will need to stand out. It is important to grab attention. And also you only have a number of seconds to do that. You can have the greatest ad copy on earth, but if your link shows an affiliate id, your click throughs are going to be non-existent.
A URL shortener will make your not-so-fantastic domain name a non-issue.
From past experience, I know that sometimes we find yourself buying a domain name that ends up not being within the niche we want, or which just will not make sense to the general public.
But you have a domain name and you’ve decided to repurpose that site for some of your offers or products. Use a URL shortener to help avoid turning people off just due to the domain name. This will likely help you keep moving forward until you are ready or able to buy another domain name that suits your marketing efforts better.
When you are using Twitter or any other social media methods, a shortened URL will substantially enhance your allowed character count.
Especially, I am discussing Twitter here which only allows you 140 characters in a tweet. If you have got a long, long URL… how are you going to say anything about it to get people to click and look? Just sending the link will not get you views.
Twitter is about the way you can say something important, URGENT, and a call to action in 140 characters or less. Just about every letter and symbol in your URL counts toward your character count. So get rid of that long URL.
Twitter is not the only place that a short URL is useful. Brevity is actually useful in most all of your marketing efforts. Whether you’re using Twitter, Goggle+, Pinterest, Facebook, LinkedIn, or what ever, save your readers’ eyes, shorten the link your URLs and anticipate to see a far better click-through on your posts.
Comprehending the need and value in using URL shorteners is really important in your marketing efforts regardless when you are promoting your own products or services, or an affiliate marketer looking to gather leads into your flock.