Giuseppe Dibella sordu 2 ay önce
One of the most useful tools to come along in recent years for online marketers is URL shorteners.
You will discover sites where you can paste a long, ugly URL into a form, and also the site will provide you with a much shorter URL to use within your emails, newsletters and promotions.
There’s also scripts that one can install on your server, that enable you to generate your own shortened urls, which is what I prefer, as a result of the great control it gives you.
In-case you are not using the tiny urls, you’re probably losing a whole lot of sales and traffic. The advantages of using shortened urls typically include:
They allow you to conserve space when posting to micro- blogging platforms for example Twitter, where each of your posts is restricted to a mere 140 characters.
They look more professional than long, unwieldy affiliate urls (especially whenever they have your own domain name in them). Longer urls can wrap to two lines within your emails, forcing many readers to copy and paste the pieces of the link shorten before also they can visit a recommended page. Many will not jump though that hoop!
They permit you to log in to a control panel and change where a particular link sends traffic without you having to track down all the places in which you have placed that link and manually swapping them out. This comes in handy if you are promoting a particular product, and because of whatever reason, you decide to promote a different product within the same category.
There’s also times when affiliate programs change the software that power things, forcing you to change your affiliate links for a given product. If you use the correct URL shortener, you would merely need to log in to your control panel, click an edit button, change the destination link, and all your links scattered across cyberspace now STILL point to in which you want them to.
This is necessary for ebooks, because once an eBook is in your customers’ hands you can not update those links in the majority of cases. Only ebooks that connect to the net each time that they are read (which most of MY customer don’t like) allow you to change links inside the eBook after it’s distributed.
You can find literally dozens of third-party link shortening services. I have used several of them and they work great except that they control YOUR links. Should they get any complaints, or simply choose to change their business model, they could kill off all of your links instantly.
Premium, third-party URL shortening services also hold you hostage. They charge you a monthly fee for extras, or for the capability to have more than a handful of urls on their own platform. Some charge you extra if you generate more than a few thousand clicks – they penalize you for being successful.
If you stop paying for these premium services, they frequently shut off all your links INSTANTLY. When you have all those links floating around cyberspace (in ebooks, articles, advertisements, press releases, ezine editorials, etc.) you do not want to just kill them off, so you’re STUCK often paying hefty fees, month after month.