One of the most useful tools to come along lately for online marketers is URL shorteners.
You can find sites where you can paste a long, ugly URL in to a form, as well as the site will give you a much shorter Free Url Shorten to use within your emails, newsletters and promotions.
Additionally there are scripts you could install on your server, that allow you to generate your own shortened urls, which is exactly what I prefer, due to the great control it gives you.
In-case you are not using the tiny urls, you’re probably losing a whole lot of sales and traffic. The benefits of using shortened urls typically include:
They enable you to conserve space when posting to micro- blogging platforms such as Twitter, where each of your posts is limited by a mere 140 characters.
They look more professional than long, unwieldy affiliate urls (especially should they have your own domain name in them). Longer urls can wrap to two lines within your emails, forcing many readers to copy and paste the pieces of the link before also they can visit a recommended page. Many won’t jump although that hoop!
They permit you to log in to a control panel and change where a particular link sends traffic without you having to track down all the places the place you have placed that link and manually swapping them out. This comes in handy if you are promoting a particular product, and because of what ever reason, you choose to promote an alternative product in the same category.
There are also times when affiliate programs change the software that power things, forcing you to change your affiliate links for a given product. If you use the correct URL shortener, you would merely need to log in to your control panel, click an edit button, change the destination link, and all of your links scattered across cyberspace now STILL point to in which you want them to.
This is essential for ebooks, because once an eBook is in your customers’ hands you can’t update those links in many cases. Only ebooks that connect to the web each time that they may be read (which most of MY customer do not like) permit you to change links inside the eBook after it’s distributed.
You can find literally dozens of independent party link shortening services. I have used several of them and they work great except that they control YOUR links. Whenever they get any complaints, or simply elect to change their business model, they could kill off all your links instantly.
Premium, independent party URL shortening services also hold you hostage. They charge you a monthly fee for extras, or for the capability to have more than a handful of urls on their own platform. Some charge you extra if you generate more than several thousand clicks – they penalize you for being successful.
If you stop paying of these premium services, they often shut off all of your links INSTANTLY. As soon as you have all those links floating around cyberspace (in ebooks, articles, ads, press releases, ezine editorials, etc.) you don’t want to just kill them off, so you’re STUCK often paying hefty fees, month after month.